Daily Times

LAHORE: Canadian-based coffee place Second Cup has opened its third branch in Defence to meet the rapid increase in the demand for their coffee and snacks.

The owners have also decided to open two more franchises before October in Lahore.
The grand opening ceremony was held at DHA Phase V on Saturday. The colourful ceremony was attended by renowned celebrities, models, government officials, Second Cup Managing Director Asim A Majeed, franchise owners and people from all walks of life.

Second Cup offers newly-introduced drinks in their menu that includes Barista Crafted Perfect Cup, Handcrafted Classics, Frozen Favourites and Café Delights. Also included in the menu are a wide selection of coffees, premium teas, espresso-based beverages, iced beverages, frozen yogurt parfaits and smoothies, blended drinks and food items such as sandwiches, salads, breakfast items, pastries, cakes, muffins and cookies.
Franchise partner Zahid bin Younas, while talking exclusively to Daily Times said that the coffee retail industry was growing

very fast in the country and in this queue, Second Cup has gained the trust of their customers to provide delicious coffee. He said that 99 percent ingredients of their food items are directly imported from Canada which provides the same taste to their edibles and coffee products. He said that the owners have decided to open its new outlet to meet the demand of coffee lovers at DHA, promising that quality service would be given to all customers.

Asim A Majeed also while talking exclusively to Daily Times, said that Second Cup has decided to expand their franchise in the country and intends to open two more franchises in different localities of the city. He said that the reason the demand for Second Cup’s coffee was increasing was because of its distinct taste. “Our concept and focus allows us to be different from others who may be more prominent and corporately driven,” Majeed said.