Daily Times

LAHORE: Lure by Fatima Salamat is an enchanting pret and formal collection of 2016, a brand that was launched on Saturday at a local hotel.

During the colourful ceremony, renowned models, celebrities, people belong from business community participated.

Lure’s print prêt variety caters women with a taste for standing out from the crowd. Their range of clothing includes daily wear, party wear, formal wear and unstitched fabric. While in formals, Lure luxury prêt is synonymous with elegance and opulence. Its fashion powerhouse based on intricate detailed and luxuries semi formal, formal, bridal wear and tasteful body conscious silhouettes. The collection is based on every detail of creation, employing intricate hand-stitching as well as other classic and modern techniques. Lure has presented their seven designs in three-piece suits with silk slub shirts and paper silk duppata. Nine designs in single shirt were presented including five designs done on samose silks fabric.

A lot of embellishments could be seen with heavy adda work on shirts and duppatas and Swarovski, crystals, sequins, stones, pearls, unconventional techniques made up for beautiful traditional outfits.

Lure CEO Fatima Salamat, while talking exclusively to Daily Times said that Lure has showcased their new mixed collection including custom-made dresses. She said that Lure’s commitment was to give quality fabric, stitching and synonymous to excellence. She said that the price ranged between Rs 3,000 to Rs 6,000.