Guilt shopping or not! But it’s time for shopping spree because Sapphire fever is on, and its new summer collection is available in stores now!Fashion, style, and innovation, all blended in Sapphire’s new un-stitched summer collection is going to be a summer treat. Sapphire’s new lawn has a divine calling to it, because as the summer shopping season is about to start, Sapphire’s Lawn collection ‘Summer Calling’ is going to be an experience of its own. So are you ready to make a statement and place the highest bid? The collection features are set to offer fabrics that are warm and elegant. Sapphire is expected has a legacy of styling generations. and this season, the collection is aimed to entice every woman. In a splash of color and airy volume, the collection by Sapphire will hit the stores on 20th February, 2020- with a delightful bang. With its new un-stitched collection, ranging from an amalgamation of prints to singular bold colors in lime-green, orange, deep red and blue, the collection will have an attitude that will get as celebratory as it could possibly can. With the colors of summer, the Sapphire’s Summer Calling, woman will celebrate the return of a self-assured and vibrant femininity.The brand is synonymous with busy patterns, standout colors, and vibrant contrasts. The design team behind Sapphire has to do little to make its prints stand out from the rest, with a signature streak to the clothes that one just knows it’s by Sapphire. The brand sticks to its ethos of fun, bold and vibrant for all seasons. In a market that is saturated with lawn designers and fashion retail brands, Sapphire holds its own. What`s pleasing about Sapphire’ new collection is that every article has something new to offer. The new summer collection has a natural calling, as it has six different concepts for every sight to please. Summer calling embodies signature wear to daily wear, including Pop, Serene, Classic, and luxe-In short, it’s a carnival. Embodying vibrant hues, luxurious mix of patterns and masterful cuttings will be the highlights of the collection, enough to make a woman feel bold and bright.The new Sapphire summer wear collection is for everyone, fully embroidered pieces for evening wear and Luncheons. The luxe concept offers wide range of party wear with fabrics including organza, chiffon show casing rich style and eloquence. Serene Concept splashes its combination with Pastels and Subtle and simple prints for those who like a neutral color palette. Sapphire’s Pop introduction intricately blends in the Playful, quirky and fun prints for those who want to display their sassy outlook with a brand. But the daily concept brings Sapphire’s idea of serving the basic, everyday clothing requirement with simple prints, and guess what it is simply worthy of bringing back wallets from hibernation. Sapphire’s new Summer collection also introduces new Classic wear, including Traditional pieces, with classic embroidery and motifs. The summer party is ready to beat the drop, and while the shopping season is kick starting- it’s time to Go Sapphire!