The opening ceremony of Lahore Literary Festival (LLF) 2020 was held at Alhamra Arts Council on Friday which commenced with a qawwali performance by Saami Brothers. Mr. Razi Ahmed CEO LLF talked about LLF efforts in nuturing students, authors and books. Mr.Aziz Boolani: CEO Serena Hotels appreciated the efforts of LLF in promoting Pakistans rich culture which will also help us in steering tourism. He stated that Serena is playing a vital role in cultural diplomacy and highlighted the initiatives related to Satrang art gallery and Sarangi music initiative. Mr. Orhan Pamuk: Mr Pamuk thanked the people of Pakistan for the great hospitality and appreciated the efforts of LLF for the last 8 years. An exclusive talk was also held at the opening ceremony ‘My name is Red’ by Mr Orhan Pamuk which delighted the audience. Approximately, 500 people participated in the opening ceremony.