Paiman Founder Sahar Mansoor says, “Paiman is a Persian term which means promise.” Paiman believes that a walk into herbs and oils can bring fortune and turn new leaves in future. She added, “Sometimes magic is not about being unreal, sometimes, it’s just about being real. It is a brand that aims to introduce and represent local culture, traditions and organic beauty regimes around the globe. Perhaps it’s a revival of time in contemporary era.” The Big Bird at The Nest I/O, Jehan Ara, said, “Sahar has been working tirelessly on perfecting her products for over a year now and the end result is just beautiful.” She added, “Congratulations Paiman for making an effort to provide natural solutions to a world succumbing to chemical solutions for instant gratification. We need more start-ups focused on promoting a healthy and natural lifestyle, if we truly want to improve the quality of our lives. Wishing Paiman all the best for future.” The main objective is to establish the forgotten values, by giving the evidence of purity for the first time ever, and promoting the artisans. A business venture that celebrates the art of labour, embraces the production process, and educates people about the benefits of using pure herbs and oils. Above all, it promises the quality of produce. Paiman is a reflection of many stories, it restores authenticity and the aroma of nostalgia.The post launch event is scheduled to be held at Dolmen Mall – Clifton from February 12-16.