Sir: Criticizing yourself or others because of some aspect of physical appearance, that can lead to a vicious cycle of judgment and criticism. In a simple way, we want to change, that we should care about looking slimmer, smaller, tanner and if we don’t, we worry that we are at risk of being the target of someone else’s body-shaming comments. Most of these sentences are used to humiliate the other person in our society like ‘hey you look like a giant potato’, or ‘why are you so fat?’ ‘Hey skinny looks like you are suffering from malnutrition? ‘This colour doesn’t suit your dark complexion.’ What are the outcomes of these comments on a person? According to psychology, this leads to isolation, depression, and low self-esteem are the starter pack of body-shaming. In Pakistan, people are suffering especially woman’s are facing this bad evil and toxicity of our culture and society. We need to understand that dilemma and embrace that you are, choose kindness and empathy and stand up for yourself to fight with these societal beauty standards. KOMAL YOUNAS Lahore