Subscribe for notification

Italy assures support for promoting sustainable tourism in Pakistan

ISLAMABAD: A major step taken to boost Pakistan’s tourism and hospitality industry, Italy has agreed to help Pakistan out in the technical aspects of tourism management,  source reported on Sunday.

his was said in a meeting between the Italian Ambassador to Pakistan Stefano Pontecorvo and Chairman National Tourism Coordination Board (NTCB) Sayed Zulfikar Abbas Bukhari on Wednesday.

The envoy said that Italy is willing to extend technical assistance to Pakistan to encourage community-based projects in the tourism sector to help alleviate poverty, support youth employment and generate income.

Appreciating Pakistan government’s recent initiatives for the promotion of tourism in the country, he said that the opening of Kartarpur Corridor was a huge achievement.

Zulfikar Bukhari said Pakistan had achieved a major milestone by opening the Kartarpur Corridor which would eventually promote the religious tourism in Pakistan.

He said the government was working on the development of ‘Brand Pakistan’ to project the country as a tourist haven that would eventually increase influx of foreign tourists.

He said the government, in collaboration with provinces, was developing the Gandhara Corridor to attract tourists from the South East Asian Countries.

“Pakistan attaches great importance to sustainable tourism in Pakistan and will focus on religious tourism, adventure tourism, cultural tourism, and towards the growth of intangible cultural heritage,” he added.


Recent Posts

Another miner die of electric shock in Choa Saidan Shah coal mines

CHAKWAL: Another miner lost his life due to electric shock on Tuesday, accident happened due to poor arrangements by the…

2 hours ago

Wedding hall and decoration shop owners recorded protest against closure

KAMBER: The leaders of the decoration shops and marriage hall owner's recorded a protest demonstration for the acceptance of their…

2 hours ago

Qureshi returns home after recovering from virus

ISLAMABAD: Foreign Minister Shah Mahmood Qureshi has returned home after being discharged from the hospital in Islamabad where he was admitted…

4 hours ago

Hearing in assets case against Khursheed Shah adjourned

SUKKUR: An accountability court in Sukkur on Tuesday adjourned the hearing in assets beyond means case against Pakistan People’s Party (PPP)…

4 hours ago

IHC reserves verdict on petition against PUBG ban

ISLAMABAD: Islamabad High Court (IHC) on Tuesday reserved its verdict on a petition seeking to revoke the suspension of popular online…

4 hours ago

India’s tech hub Bangalore goes under lockdown again as coronavirus cases rise

BANGALORE: India's tech hub Bangalore will go back into coronavirus lockdown after the city reported a surge in cases. After…

4 hours ago