Talal Chaudhry has done it before and, given his misogynistic attitude, he will do it again. Our society should condemn and boycott those talk show hosts and media houses which invite such controversial people only for cheap ratings. The firebrand PML-N leader, who was convicted and disqualified for his impulsive contemptuous remarks in 2018, recently sat as a panelist in a TV show. There he tried to outwit another panelist, Pakistan Tehreek-i-Insaf MNA Kanwal Shozab, with his usual sexist and derogatory remarks. His crude remarks have attracted nationwide condemnation; only his party, the Pakistan Muslim League-N, has yet to show any reaction to the incident. Chaudhry and his cohorts have also exhibited their penchant for insulting women inside the parliament. In the latest episode, Chaudhry has been offering even equally distasteful explanations to justify his gendered tiff with the PTI lawmaker. The recent incident occurred on November 4. When asked to let the PTI MNA speak, Chaudhry resorted to misogynistic remarks and even asked her to learn to act like a woman. A cursory browsing of the virtual world flashes Chaudhry’s previous such remarks, which he made in May last about women politicians, especially Prime Minister’s Special Assistant on Information and Broadcasting Firdous Ashiq Awan. His colleague, Khawaja Asif, also remained in the headlines for the same wrong reasons in 2016, when he passed remarks on then opposition member (now minister for human rights) Shireen Mazari, in parliament. The PML-N lawmaker from Sialkot has refused to apologise or even offer regret. The incident took a sorry turn when women parliamentarians from PML-N refused to support Dr Mazari, while then National Assembly speaker Ayaz Sadiq shamelessly held her guilty of not speaking after the insult was heaped on her. It seems politicians like Talal Chaudhry and Khawja Asif do not want to let women politicians speak against them. Though politicians all around the world criticise their opponents as per democratic norms, personal remarks or insults are, however, always frowned upon. In our part of the world, passing personal remarks, and even abuses, about opponents has become a new normal. One can see many abusive remarks on social media about politicians. Prime Minister Imran Khan and his party are equally responsible for name calling and insulting opponents. As a corrective measure, popular media needs to boycott politicians who abuse or insult their opponents and the public needs to vote them out. *