The Coca-Cola Export Corporation, Pakistan Branch, announced a new leadership appointment with Fahad Ashraf taking over as the new General Manager for Pakistan and Afghanistan region, replacing Rizwan U Khan, who retired from his current position after having served the company for 20 years in different roles. His successor, Fahad Ashraf joins the company from Reckitt Benckiser where he spent most of his career in various local and global marketing roles in Pakistan, UAE, South Africa and CHQ in the UK, before taking on his recent assignment as Chief Executive and GM Health for Pakistan and Afghanistan region. “Fahad Ashraf will play a critical role in ramping up the organisation and business in Pakistan and Afghanistan for the future,” stated Murat Ozgel, President of Middle East & North Africa BU of The Coca-Cola Company.