Daily Times

Catwalk Chief Executive Officer Frieha Altaf attended the biggest event comprising wedding planners of the world who spent a week in Tuscany from September 29 to October 5. Tuscany was the setting of an extraordinary promotional event with the aim of enhancing this amazing region as a venue for events and weddings.

Thirteen events and wedding planners from four continents, representing big event agencies or multinationals, spent a week together.

This Tuscan lifestyle yearly family trip, which is more than an ordinary family trip, is an authentic full immersion in the region, its customs, traditions, food and sea. The programme, devised to let the fabulous parterre of participants stuck in the local lifestyle, without the stressful agenda that normally characterises educational events like this, has left adequate space for relaxation, entertainment and sport, so that every guest could freely experience the Tuscan lifestyle.

The outcome turned to be a collective declaration of love for this enchanting area of Italy, not by chance preferred by VIPs for their marriages and by agencies around the world for top incentive events.

Starting Sunday 29th from the Baglioni Relais Santa Croce in Florence, the group made its first stop at the Fonte dei Medici agritourism, in Val di Pesa, where they spent two days moving away only for a memorable visit to Cantine Antinori, The huge rooms of the estate allowed full enjoyment of free time as for swimming pool, walks and even a tasting some local cheeses under the guidance of a professional sommelier.

This Tuscan lifestyle yearly family trip, which is more than an ordinary family trip, is an authentic full immersion in the region, its customs, traditions, food and sea. The programme, devised to let the fabulous parterre of participants stuck in the local lifestyle, without the stressful agenda that normally characterises educational events like this, has left adequate space for relaxation, entertainment and sport, so that every guest could freely experience the Tuscan lifestyle

On the first evening guests received a visit by Alberto Bertini, founder of BeArt, a Florentine maison of sweaters and T-shirts with the symbols of Florence, well renowned for being worn by the supporters of Fiorentina football team at the Artemio Franchi stadium. On the second night they admired the champagne covers and luxury 24k-gold bottles from K Over.

On Tuesday 1st, at the end of the morning, a transfer to Punta Ala (Grosseto) drove them to two days of pure beach- and pine-forest-based life at the Hotel Baglioni Cala del Porto, one of the most famous Italian luxury resorts,

Finally, on Thursday 3rd last transfer to Forte dei Marmi, a well-known VIP tourism destination, for other two days at the Augustus Hotel & Resort, formerly a villa of the Agnelli family and the very first five-star luxury hotel in town. Two different lifestyles alternated in this phase: bicycle through both the streets of the citadel and its neighbouring villages, and beach at the Augustus Beach Club. A visit to the marble quarries was integrated, the same from which Michelangelo derived the raw material for his masterpieces, with a stop at the marble processing workshop.

Here are the names of the event and wedding planners who participated in the family trip: Frieha Altaf, Frank Damgaard, Nadia Duran, Franc from Weddings by Franc, Monsieur Froonk, Necip Fuat Ersoy, Bünyat Özpak, Ayse Sabbatini, Bhavnesh Sawhney, Simone Tostes, Renato Urbinder, Anita Yenovkian, Sarah Young and Sophia Zaïme.