The Kingdom of Saudi Arabia is undergoing a sea of transformation under the incumbent king, Salman bin Abdulaziz, as it opens its door to tourists for the first time by offering them easy visa and less restrictions. The credit for the reforms, however, goes to Crown Prince Mohammed bin Salman, whose ‘Vision 2030’ reform programme envisions the kingdom as a modern tourist destination. Though KSA sees the arrival of foreign citizens at its busy airports every day, most flights land with pilgrims and take off with pilgrims. Those coming for pilgrimage are also restricted to the holy cities. Other than this religious tourism, the oil-rich country has always been a reluctant host for tourists, researchers and sightseers. Moreover, its tough laws regarding dress code and ban on women’s travel without a mehram served as something of a deterrent. Opening a new chapter of history, KSA has announced offering tourist visas for the first time besides easing dress code for foreign women, and lifting ban on going to public places without a body-shrouding abaya. The women are, however, advised to wear modest dresses. The regime has initiated several other reforms too like allowing women to drive vehicles, opening of cinemas and conducting mixed gender concerts and sporting events. The world is seeing a new Saudi Arabia. The culture and history of the KSA has been well documented but they have been kept away from the world. Tourism chief Ahmed al-Khateeb says the county holds lots of surprises for the visitors as a treasure trove of five UNESCO world heritage sites, vibrant local culture and breathtaking natural beauty is being unveiled for the first time. Visitors from 49 countries (all developed) can apply for tourist visas online. Hopefully, the petro-dollar rich country has established infrastructure to accommodate the influx of tourists. The most important concern of the tourists will be security, and the recent bombing on KSA’s oil installations, for which the Houthis of Yemen claimed responsibility, may not bring the desired results. The tourism sector thrives on stability and peace of the region. The Saudi government should resolve the Yemen conflict at the earliest and bring the five-year war to an end. The war has left millions of Yemenis displaced, thousands killed (mostly children and women) and the whole country at the brink of widespread famine. Similarly, the kingdom must normalise its relations with Iran and Qatar and resume diplomatic ties. Such actions will not only earn the regime stability but more visitors too. *