After the historic representation of Pakistan at cinema’s grandest international film festival, the Cannes Film Festival in 2018, L’Oreal Paris, one of the world’s leading beauty companies, marks another landmark for the country: actress and L’Oreal Paris Pakistan’s Spokesperson Mahira Khan is set to represent Pakistan and the brand at the prestigious Paris Fashion Week currently underway.
It will end on October 1, 2019.
L’Oreal Paris and Paris Fashion Week have had a history of bringing together the most celebrated and coveted beauty, fashion and entertainment icons and trends from across the world.
With this announcement, L’Oreal Paris continues its trailblazing drive to open up and unlock global platforms for Pakistan. With the multi-faceted Mahira Khan as the local spokesperson for L’Oreal Paris in Pakistan, the brand is indeed pioneering global avenues as ‘firsts’ for the country, having represented the brand at Cannes Film Festival in 2018 and now at Paris Fashion Week this September 2019.
Speaking about this milestone announcement, Junaid Murtaza, the Managing Director of L’Oreal Pakistan has said, “The L’Oreal Group always celebrates diversity and empowerment through beauty and believes strongly in paving the way for Pakistan to have access to platforms which we previously never did! We are thrilled for L’Oreal Pakistan’s first entry into Paris Fashion Week, the world’s biggest fashion platform in 2019 and Mahira Khan, our local spokesperson for L’Oreal Paris is the perfect embodiment of beauty, creativity, fashion and diversity. We look forward to share what promises to be a thrilling experience with everyone in the country come September 2019.”
Every year, L’Oreal Paris chooses its spokeswomen from all over the world to attend the fashion week and this year, Mahira will join the leading ladies of L’Oreal Paris to grace the illustrious Parisian platform in a glamorous ramp walk for L’Oreal Paris under the iconic Eiffel Tower, which is a first for Pakistan and a moment of immense joy and pride for L’Oreal Pakistan.
Some notable events from her itinerary apart from the fashion week itself comprise of the “Unlock Paris Tour” in which she will be visiting some intriguing spots of the city, as well as a Karl Lagerfeld workshop which will also showcase Lagerfeld’s much anticipated collaboration with L’Oreal Paris on a “rock-chic” make-up collection. Mahira will be in Paris for 4 days, during which she will also be meeting with L’Oreal Paris global spokespeople, besides her engagements with noteworthy fashion designers.
Speaking about her participation at Paris Fashion Week 2019, Mahira Khan said, “Representing the brand and the country at Cannes Film Festival last year was an incredible experience and continuing the same representation at Paris Fashion Week couldn’t be more exciting – it is after all the fashion week to be a part of and I’m delighted for the opportunity to represent Pakistan at the world’s most coveted event, where beauty meets fashion – we are all worth it!”