International Hospitality Investment Group and Pakistan International Airlines signed a memorandum to promote tourism in Pakistan and to deliver the vision of PM Imran Khan. PIA CEO Air Marshal Arshad Mahmood Malik, Chairman IHIG-UK Mr. Alun Richards, and CEO IHIG-PAK Mr. Noorul Asif graced the signing ceremony conducted at PIA Head Office Karachi. The IHIG and PIA partnership is aimed at boosting the potential of tourism in Pakistan in a way that will have deliver long lasting benefits. Through this alliance, all business and economy executive class passengers of PIA will be entitled to a complimentary stay at any of IHIG’s properties that are located in Naran, Bhurban and Balakot.“Our intention is to have thousands of influential people experience the breathtaking beauty of Pakistan. These visitors will post their experiences on social media which will encourage their circle of friends to visit Pakistan as well” said Noorul Asif. IHIG Pakistan is a subsidiary of IHIG-UK; headquartered in London. It started operations in Pakistan by investing millions of dollars in the hospitality sector. It offers Pakistanis a chance to become Vacation Owners which makes family vacations affordable both locally and internationally, through its family vacation product “Happily”.While speaking to the press, Alun Richards reiterated his strong resolve “to promote tourism in Pakistan. This major step IHIG is taking shows our commitment to support and develop tourism in Pakistan by delivering world class offers in the field of hospitality.” He further added that “our effort is focused on bringing the world to this beautiful country which has world’s tallest peaks. God has gifted this country with nature’s best beaches, forests, mountains and lakes. Pakistan has a long and storied history and culture that will attract tourists from all over the world. Thanks to this strong collaboration with PIA we are continuing to move rapidly in the right direction.” On this occasion PIA CEO Air Marshal Arshad Malik stated, “PIA is committed to facilitate its passengers. We are actively working to make alliances with different private sector companies to provide maximum benefits to our passengers. PIA is happy to work with IHIG because this will help introduce the world to the color and season of Pakistan. We need to show to the world our beauty, our culture, our resilience, our hospitality and our tolerance.This is the first time in the history of Pakistan that a vacation ownership company and an airline have joined hands to providing exclusive benefits to travelers.