After numerous successful runs in the United States (US), the renowned halal certified makeup brand, Masarrat Misbah Makeup showcased at the Association of Physicians of North America (APPNA) Convention 2019, held in Orlando. The APPNA Convention is a much anticipated, diverse, annual lifestyle expo, featuring prominent clothing and jewellery brands and a carefully curated display of Pakistani art. In the past year, Masarrat Misbah’s presence at exhibitions like The Makeup Show in Orlando and APPNA Convention ’18 in Dallas was enthusiastically welcomed by makeup aficionados. Hence, this year the brand continues to offer its wide range of skilfully formulated products to its US based audience through its kiosk at the APPNA Bazaar. From its best-selling Silk Foundation to Silk Pressed Powder, Stay on Blusher, Perfect Wear Eyeliner, Matte Luxe Lipsticks, Liquid Lipsticks and its recently introduced innovative products including the MM Eyebrow kit, MM Eyeshadow Palettes and the Silk Primer all were on display, being sold at full prices or exciting discounted bundles to benefit the consumer. Each of these products are not only halal certified but are created keeping into consideration Asian skin tones and are completely free of animal testing as well as harmful ingredients. Among prominent industry professionals and beauty enthusiasts who gathered at the convention, makeup mastermind Misbah herself was also present for an exclusive meet and greet, sampling and consultation session with attendees. Commenting on the brand’s participation at the prestigious event, she stated, “Over the past year, our brand has received an overwhelming response at exhibitions in the US, which drives us to increase the availability of our makeup products in the country. Showcasing at the APPNA Convention yet again, is a huge achievement for us and we hope that we can further expand our reach to other parts of the US as well.” Among prominent industry professionals and beauty enthusiasts who gathered at the convention, makeup mastermind Misbah herself was also present for an exclusive meet and greet, sampling and consultation session with attendees Over 1,500 number of fashion savvy, influencers and loyal customers attended the event, excited to try the many inviting products on display. The Masarrat Makeup brand continues to leave its mark wherever it is exhibited. In the near future, innovative additions to the brand’s already diverse product range are expected alongside exciting events and activities. Misbah, a beauty entrepreneur, cosmetologist and social activist of international fame, is an awe inspiring successful businesswomen. Misbah has devoted her work to promoting independence of women and encouraging the empowerment of young women. She founded The Depilex Institute in 1980 which, from a single premise providing professional beauty relaxation and training services to 70 locations nationwide. The next step in the evolution of Misbah’s brand was to take her 35years of experience and turn it into a beauty product so that every woman can carry a piece of empowerment with her. Hence, in 2014, MM Makeup was formed when Misbah saw a void in the beauty market and decided it was time for a trusted brand. Founded on the principle of “Commitment to Pure Beauty’, MM Make up will carve a niche for itself as an innovative purity based Halal Certified beauty brand. Misbah received the prestigious Lifetime Achievement Award at the country’s annual Lux Style Awards in 2015.