Pakistan is pre dominantly a sports loving nation, whether it’s cricket, squash, football or any other sport, the spirit of the game is reflected through our people and their passion. For the longest time the focus in Pakistan has always been cricket, a sport played by less than 15 countries internationally unlike football which is played by hundreds of nations. However, things have gradually started to change now in Pakistan; the love for football has also exponentially increased amongst people. What is even more striking to learn is the fact that youngsters in remote parts of Khyber Paktunkhaw and Balochistan are not only keenly interested in football but also possess great technical abilities. Unfortunately, the ground reality is very depressing. Lackluster infrastructure, unprofessional trainers, absence of grounds and lack of adequate money has made football a difficult sport to pursue. Consequently, Pakistan now ranks 205 out of 206 in the International FIFA rankings and every year chances of slipping down the line get brighter. Despite such hurdles there lies a huge opportunity and this opportunity can be utilized through effective public and private sector partnerships. There is immense amount of talent in areas of KP which are considered to be the hub of street football. Mardan, Swabi, Nowshera are some of the districts where footballers are found in abundance. The partnership of the public and private sector could empower sportsmen from these districts, allowing them to pursue their passion for football. Although such partnerships are not in abundance but the silver lining is that now some corporates and private entities have started working in conjunction with provincial governments to organize local leagues which have opened a lot of new avenues for aspiring players. One such initiative is being run by Pakistani telecom operator, Ufone. For the past several years Ufone has been regularly organizing football leagues in Balochistan, thousands of players have participated in the tournament so far. They have successfully unleashed talents from some of the most remote locations of Baluchistan like Loralai, Chaman, Nushki and Khuzdar. The need of the hour is to now expand the scope of such tournaments to other parts of Pakistan as well helping amateur players to develop their skills according to International requirements.