Acclaimed artists of the qawwali industry, Hamza Akram Qawwal, along with his brothers Taimur Akram and Abdul Akram, have just released a new Sufi song by the name of “Kesa Ishq”. The music video has been shot in New York and features all the three brothers in a contemporary outlook, accompanied by the American model, Whitney Grandell. “Kesa Ishq” is a song about pure love. The lyrics focus on the power of ishq that transcends all differences existent to humankind, including those of cast, creed and culture. The poetry behind the song is the creation of Tauqir Bhinder, while the highly spellbinding, contemporary and filmy music has been produced by DJ Ali Mustafa. Hamza Akram and his brothers have gained a lot of recognition not just in Pakistan, but worldwide as well with their enthralling improvisation to Sufi music. Belonging to a family of great musicians and descendants of the first qawwal of the subcontinent Mian Samaat Bin Ibrahim, the three brothers exhibit an abundance of talent in their performances. The poetry behind the song is the creation of Tauqir Bhinder, while the highly spellbinding, contemporary and filmy music has been produced by DJ Ali Mustafa They successfully composed the music for the 2017 Pakistani film ‘Rangreza’, while Hamza’s soundtrack “Lover’s Eye” also landed on BBC Asian Network’s Top 100 Music Chart. With several years of local and international touring experience, Hamza won the award for the Best Emerging Talent in the Lux Style Awards 2017. Qawwal Hamza Akram and Brothers have given a riveting new interpretation to the concept of qawwali and Sufism with the music video of “Kesa Ishq”.