McDonald’s Pakistan and Pakistan International Airlines (PIA) inked a Memorandum of Understanding to put together a special offer for the passengers of the national carrier, in a ceremony held at McDonald’s Airport Branch, Karachi. As part of the agreement, McDonald’s will be branding the boarding passes with its special offer that will be valid on all nationwide restaurants for PIA passengers. This is sure to be a valuable proposition for both the brands as PIA has over 6 million passengers, including local and international flyers. To propel things further ahead, both the brands are looking to explore multiple collaborative opportunities, such as serving McCafe coffee during all PIA flights and at various airport lounges. Chief Operations, Marketing, Development & Supply Chain Officer, McDonald’s Pakistan, Jamil Mughal along with the President & CEO PIA Air Marshal Arshad Malik with the airline’s management attended the ceremony. Speaking at the ceremony, Jamil Mughal said, “The collaboration between McDonald’s and PIA is a perfect coupling. With this, we are proud to have joined hands with the national carrier and take the experience of travelling to even greater heights.” Adding to this, Air Marshall Arshad Malik also mentioned that, “This union is a great opportunity for both the brands to come together for the combined benefit of customers and improvement in value chain.” He was also happy to declare this collaboration as the beginning of many more exciting ventures to come.