Daily Times

Sir: Where other countries boom and bust from the world thriving tourism industry, Pakistan has been ignoring it at its own peril. As this industry, efficiently helps a country for speedy and steady inflow of much needed powerful currencies in national kitty, in addition to articulate desired narrative in and outside country. As Pakistan has been passing from the worsening economic crisis and also being labeled as terror sponsoring country, can get rid of it, if untapped potential of Pakistan’s tourism industry is properly tapped. This is also predicted by British Backpacker Society declaring Pakistan as, “World’s top adventure travel destination,’’ whereas, Planet Lonely affirms Pakistan’s tourism industry, next big thing.

Pakistan is rich in eye-catching scenic beauty. As the place abounds with diverse culture traditions, historical places, beautiful valleys, attractive tourist spots, beaches, historical civilizations, and much more that make Pakistan an ideal travel destination to visit in.

Pakistan is the home one of the world’s oldest historical civilization that ranges from Mohenjo-Daro, Harapa and Taxila and these prove to be archaeological allures for many local and foreign tourists to witness the great civilization of all times.

The Mughal era and its archaic architectural monuments have also left its mark on the history of the subcontinent. The monuments like Badshahi Masjid, Jahangir tomb, Lahore Fort, Shalimar garden, tomb of Nur Jehan are great source to analyze the realm of the Mughal Empire. Apart from those manmade memorials, Pakistan is also bestowed with God-gifted lush green valleys those count from Swat, Hunza, Naran, Kaghan, the heaven of the earth – Kashmir to present soul-serving and mind-healing scenery.

The scenic beauty of Pakistan is also added with the beaches of Karachi and Gwadar; those also serve in other domain.

Besides so richness in culture, tradition, historical sites, civilization, beautiful valleys, Pakistan has failed miserably to attract bulky number of the tourists to the country, whereas, our neighbors have done impressively.

Rightly said, Pakistan is rich in natural resources, lacking management also befit in the tourism industry, which earlier marred by terrorism and in recent past from the negligence from the successive governments.

To take the task by horns, to boost the tourism industry the present government has to place result-orientated measures as earlier certain campaigns like ‘Amazing Pakistan, ‘Visit Pakistan’ were launched but unfortunately, left the task unaccomplished.

AAMIR KHAN WAGAN

Larkana

Published in Daily Times, February 23^rd 2019.