Qalamakar launched its first luxury collection Daur-e- Hayat on February 16. This collection is the essence of sophistication, elegance and panache especially with the face of the campaign, renowned actress Iqra Aziz. The classic collection has been inspired by the traditional culture of the sub-continent. Qalamkar has beautifully meshed classic silhouettes and rich designs with modern fashion trend. Daur-e- Hayat consists of fifteen designs in colours ranging from deep crimson and magenta to minty blues and pearly whites. The duppattas, an ornament of the traditional Pakistani women compliment the various outfits with sundry colors and bold prints.
Nishat’s spring collection of ready to wear and unstitched lawn is both refreshing and charming. The brand’s stitched collection is the epitome of casual-chic with embroidered kurtas in graceful pastel colors, while the more formal offerings come in deep hues of red and bright pink.
Rang Ja’s spring collection ‘Print Remix’ boasts both casual and formal wear. The collection, while a blend of wild electric palettes and colors paired with classy and trendy cutworks, keeps true to the brand’s signature ethnic look.
Published in Daily Times, February 23rd 2019.