Google today released its YouTube Ads Leaderboard for Pakistan for the year 2018. This list represents the top 10 ads and branded content people chose to watch on YouTube through a combination of popularity and promotion. According to an Ipsos research, YouTube is the number one online video streaming platform among millennials in Pakistan with it reaching 80 percent of online millennials residing in metro cities in Pakistan. According to another research by Kantar TNS, 73 percent of online Pakistanis watch YouTube every month. Published in Daily Times, January 25th 2019.