She said, “But as a creative person, I would not like to make distinction like male led, female led and all of that. I would just say that great content is what is really working right now, and the audience are ready for that (type of content). It doesn’t matter today who is in the movie. It really depends on the kind of story that is being told and how well the director is telling that story. All these factors, I think, are playing a very important role in the success of these films.”
The Padmaavat actor added, “No one can blindly say that just because so and so is in the film, let’s go and watch it. I think 2018 has made that clear. Audience has that pulse right from the poster to the promo. They know instantly from the first trailer that goes out, whether they want to go and watch that film or not. Of course, then there are films that may not be sort of trending right from the start, but once they release and over the weekend, the word of mouth helps elevate the film. But yes, gone are the days when you have a big star on a film poster and that film worked.”
Published in Daily Times, January 18th 2019.
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