Byco Petroleum Pakistan Limited has won the award for best advertisement of Pakistan. On the occasion of Pakistan’s 71st Independence anniversary, Byco conceived of launching their sustainability initiative to plant trees and to distribute seeds through its 350-outlet strong retail network across Pakistan. To kick off the campaign, Byco planted 1000 trees at the Urban Forest Park which uses the Miyawaki method of afforestation, in Clifton, Karachi and 2000 trees at its Bowzer Village next to its refinery in Balochistan. The ad promotes tree plantation across Pakistan by distributing Moringa Tree seeds at Byco’s retail outlets. Complimentary seed pouches were distributed to Byco fuel customers. The campaign was launched to help Byco lead the way for Pakistan’s citizens to Be The Change that they want to see in the world and promote environmental consciousness throughout the nation. Azfar Saeed Baig, Vice President of Byco said on the occasion, “It gives me great pleasure to announce that Byco and Spectrum have won this award for our Green Campaign. I hope it helps highlight even further the need for Pakistanis to work together to Make Pakistan Green Again and planting trees across the nation so that we protect our environment.” Published in Daily Times, October 17th 2018.