Danish Ambassador Rolf Michael Hay Pereira Holmboe called upon Drug Regulatory Authority of Pakistan (DRAP) Chief Executive Officer Dr Sheikh Akhtar Hussain, to discuss the promotion of pharmaceutical and nutraceutical trade. DRAP CEO Dr Sheikh Akhtar Hussain apprised the ambassador about the regulations in Pakistan for registration of drugs, health and over the counter products. He also informed that DRAP regulates medicines in the country according to best international practices of quality, safety and efficacy. Furthermore, DRAP encourages local manufacturers in the country to export to stringently regulated industries. In this regard, DRAP is moving towards adaptation of international best practices for harmonisation of regulatory functions for ensuring better quality, safety and efficacy of therapeutic goods as well as providing a way for local manufacturers to export these products. The Danish ambassador emphasised on the opportunities in his country by meeting the regulatory requirements. He also informed that nutraceutical products can also be exported from Pakistan after fulfillment of these requirements. Published in Daily Times, September 19th 2018.