In connection with World Breastfeeding Week, Air University Fazaia Medical College organised a session about the importance of breast feeding among medical students. The aim of the event, which was organised in coordination with the United Nations Children’s Fund (UNICEF), was to create awareness regarding breastfeeding among future doctors, so that they can propagate the message to the community through counseling. Fazaia Medical College Commnity Medicine Department Head Dr Rukhsana Khan in her welcoming remarks said, “Every year, countries around the globe celebrate World Breastfeeding Week to promote a good cause.” She was of the opinion that breastfeeding is one of the most effective ways to provide children everywhere with the best start to life. UNICEF Pakistan Nutrition Chief Melanie Galvin highlighted the importance of breast feeding in upbringing of neonates. According to UNICEF, breastfeeding is indeed the foundation for life and gives growing children a once-in-a-lifetime opportunity to grow and develop to their full potential. The Q&A Session was chaired by Ministry of National Health Services, Regulation & Coordination’s Dr Baseer Achakzai while other panelists included Professor Dr Shamsa Rizwan, Melanie and Dr Asma Shabbir. The panelists regretted that infants should be breastfed until two years’ of age, but unfortunately the rate of bottle feeding is increasing day by day in Pakistan. The statistics indicate that Pakistan has the highest bottle feeding rate ie 41 percent as compared to Bangladesh, India, Nepal and Sri Lanka. “This is an alarming figure which needs to be controlled,” one of the panelists expressed. On the occasion, medical students highlighted the misconception and myth regarding breast feeding with a role play. Students also participated through poster competition. The programme concluded in a walk by all participants holding colourful placards and banners on the importance of breast feeding. Published in Daily Times, August 18th 2018.