It was a well-attended and glittery event which was held in London on Saturday and Sunday. Over the past seven years, Riwayat has been bringing the best traditions of Pakistan’s textile and fashion industries in Pakistan Fashion Week – London to new audiences across Europe. Riwayat continued their success with the launch of PFW13. Pret-a-Pak is a content style mobile and online platform for a luxury shopping experience of latest trends, designer labels, fashion brands and textile gamers. Grow Online Pakistan partnered with Riwayat London and jointly launched Pret a Pak, a fashion and lifestyle mobile and online shopping platform at Pakistan Fashion Week London 13 It facilitates every single merchant to launch full-featured mobile app with their own brand name within a week. And the best part is; it does not require huge investments or technical expertise to make, manage or market your app. The key features of the app include, single and unified cart, store browser, shop the video, shop the article and show the content. The event was attended by renowned Pakistani designers and hot steppers. Published in Daily Times, July 15th 2018.