An exhibition of new fashion line Zarsah by Ahsan Waris was launched at Shami Road in Lahore. The event was attended by a number of known personalities, fashion fanciers and other guests. Prominent among them were fashion icon HSY and Additional Secretary Culture Saman Rai who inaugurated the exhibition. The new fashion label is expanding its footprints on the fashion map. The exhibition was a fundraiser to support Hubullah Welfare Society. The luxury prêt fashion line highlighted creativity, design enrichment, creative fusion concepts, with its community enhancement and philanthropy interest, and premiered its summer collection exhibition by the name of Mirror Glam. The collection on display had good skill levels highlighting four main features namely originality, freshness, customised and trendy. This inspiring evening of creativity and self expression was also graced by the President of WCCI. All proceeds from this special edition will go to Hubullah Welfare society which is an NGO that recently launched Cancer Drug Bank in 2017 along with other objectives to support the welfare programmes throughout the country without any differentiation and promote peace and love across all cultures and sectors with a positive influence in the lives of the people. Zarsah by Ahsan Waris is a fashion forward, luxury designer label specialising in treating and making of its own fabric at the production unit. Introducing luxury prêt in 6 different designs in two colour options promising high quality, original fresh pieces in ivory lines and pastel shades to beat the heat this summer with style and elegance. Published in Daily Times, April 16th 2018.