Pakistan’s ‘national psyche’ might be undergoing a radical transformation into the mould of resolving its current issues through systematic changes in structure, shifting debate of conversation and revisions in the perception of the ruling class. Following Pakistan Censor Board’s decision of clearing the much controversial film ‘Padmaavat’ without any cuts in the barbaric portrayal of Alauddin Khilji’s character and its ban on the Akshay Kumar starrer ‘Padman’ readily highlighting awareness on menstrual hygiene (being criticised for stacking up “taboo” subjects and ruining Islamic traditions, history and culture.”), recent crusaders of the revolution against love, belonging to a notoriously violent student wing of the Islami Jamiat-e-Talaba, have called on for a walk (i.e. the ‘Haya Walk’) at the Punjab University campus’ Islamic Center all the way to IER area, in order to show their solidarity against the soulful celebration of Valentines Day on Wednesday. This news breaks headlines amidst calls of state institutions like PEMRA this year, who have barred local electronic media outlets from airing any sort of programming that “promotes western” event Valentine’s Day. Here is Twitterati reveling in their new-found greatness of #HayaDay2K18: @iamzialang Alhamdullilah! I am muslim and i have every right to Oppose Such a Heinous Event of Valentine which ruining my Islamic Society! There’s No place For Dirt and Indecency in My Faith and religion! We celebrate everyday as a Love Day.#HayaDay2K18 @mmasief The Prophet said, “Faith (Belief) consists of more than sixty branches (i.e. parts).And Haya (This term “Haya” covers a large number of concepts which are to be taken together; amongst them are self respect, modesty, bashfulness, and scruple, etc.)is a part of faith #HayaDay2K18 @AbWaheed34 Let’s Join as we need to dismantle all the hidden Devastative elements of #ValentinesDay which been spreading in muslim Society as a conspiracy against muslim “Youth”! Let’s Spread Modesty and Haya…#HayaDay2K18 @muhammadidrees1 Your relationship goals should be authored by Allah.#HayaDay2K18 Last but not least, these guys hashtags are the icing on the cake.. @farmanaliarman Tomorrow 14-Feb will be considered as #HayaDay This was neither our culture and nor our Religion Islam gives permission of it So, #SayNoToValentinesDay #MyFootValentine#MyFootValentine. Published in Daily Times, February 15th 2018.