LAHORE: The outgoing batch of Government College University (GCU) Lahore Fine Arts Department on Friday displayed advertisement campaigns on social issues and brands as their final projects. Vice Chancellor Prof Dr Hassan Amir Shah inaugurated the exhibition at the University’s Minhas Art Gallery, while Registrar Saboor Ahmed Khan was also present. As many as 17 final year students of Bachelor in Fine Arts (Hons) displayed their projects which comprised complete advertisement material including press and electronic media advertisements, calendars, pamphlets and social media pages for promotion of their brands and awareness about social issues. Speaking on the occasion, GCU Fine Arts Department Chairman Irfanullah Babar said artwork was either manual or digital; creativity, imagination, technical knowledge and aesthetic sense were must for an artist. He said that the models, used in different advertisement campaigns, were also the university students. He said this was the third outgoing batch of Bachelor in Fine Arts progarmme, and there was not a single student in the previous batches who didn’t get job before the final examinations. Vice Chancellor Prof Shah said that advertisement campaign was a key behind the success of a product. He lauded that all the students had adopted a comprehensive approach for the promotion of their products and separately designed targeted campaigns for social media and general campaigns for electronic and print media. Published in Daily Times, January 20th 2018.