Sir: Right now is the age of cutting edge technology like the Internet, smart phones and wireless technology (to name a few). To begin with, I always support use of the internet. It provides the best way to communicate in a professional and undisputed manner. I have been using the internet almost from the year 2000 for my personal and professional activities. On the other hand, our world is being fuelled and driven by ‘marketing strategies sans services’. For example, if you want to know about your mobile services through the customer care units, you will never, I am sure, get the full details and a satisfactory answer from them. In fact this is my professional experience. And the lack of technological knowledge and that of English knowledge are simply adding to the issues related to customer service — this is my personal observation. The scene was however good sometime back — in the years 2009 and 2010 (when I had been working in Hyderabad in India). At that point in time, I had been in touch with mobile service providers and bankers in a satisfactory manner through their customer care units. Those beautiful services then had enthralled me and even pushed me to contact the service providers through the Internet and over the phone on various occasions even as I was out in my native areas of Tuticorin and Tirunelveli in Tamil Nadu, India (away from my workstation located in Hyderabad in India). The sad truth is that for now, service providers are not as interested in improving their customer service as selling their products — this fact is a sad reflection on modern industrialists. Selling without care for consumers is a big blunder that should be nipped in the bud. Otherwise the people will end up losing faith in the manufacturers and service providers. Therefore, it is time to improve customer service through great knowledge, courtesy and satisfaction — these positive factors will make great breakthroughs in all related industries. P SENTHIL SARAVANA Mumbai, India Published in Daily Times, January 18th 2018.