KARACHI: Chevron Pakistan Lubricants (Pvt) Limited unveiled the new, sleek and attractive packing of their Caltex Havoline® with Deposit Shield® Technology range of lubricants in the country. The launch of the new packaging was done at an impressive event hosted at a local hotel, which was attended by key channel partners and customers from across the country. Mr Najam Shamsuddin, Country Chairman and Area Business Manager Pakistan added that “drivers today want to protect what really matters, the investment they made in their vehicles and its performance, Havoline with deposit shield technology that provides a proven solution that helps to maintain engine performance, preserves engine life, while maximizing fuel economy. The new packaging design complements and gives a fresh and eye-catching look. As technology progresses and our customers continue to explore and purchase different types they can be assured that Havoline’s engine oils are developed to address the needs of all drivers so they can enjoy their journey better” Chevron Pakistan Lubricants (Private) Limited, an indirect subsidiary of Chevron Corporation, one of the world’s largest integrated energy companies, trades under the Caltex® brand in Pakistan, and markets its lubricants products in the country under the Havoline® and Delo® brands, which have a well-established and outstanding reputation for reliability and unsurpassed performance.Chevron has an over 75 year legacy of service in the lubricants industry in the region which constitutes Pakistan, having entered the market in 1938. Chevron Pakistan Lubricants has nation-wide operations with its Head Office based in Karachi and regional offices and concerns in all the major cities of the country, as well as 100 + world-class oil change facilities spread across Pakistan.The company also has a state-of-the-art computerized lubricants blending plant in West Wharf, Karachi, which exemplifies the highest safety and operational excellence standards in the industry and is a hallmark of the company’s technical superiority. The nation-wide marketing campaign for the new packaging of Havoline® with Deposit Shield® Technology packs is being covered across various media including television, print, radio, digital and outdoor. Besides, we will be attracting major audience traction from creative end-customer engagements planned around the transformation of the product range.Published in Daily Times, January 16th 2018.