A silent digital trap is catching thousands of young people, students and unemployed labourers across south Punjab as gambling Apps cleverly disguised as harmless mobile games and looting people.
These Apps are spreading fast through social media, offering the false hope of “easy money from home.” But behind the colorful graphics and catchy slogans lies a deep financial and mental danger.
These Apps promote various games. At first glance, they seem like simple fun. But as soon as, a user signs up, they are welcomed with free bonuses, sometimes Rs 500 or more just to play. In the beginning, they win small amounts. Encouraged by early success, many users start putting in their own money, hoping to earn even more.
That’s when the real loss begins, said IT experts while talking to APP. “I thought I could earn some side income by playing a game online. But within two weeks, I had lost Rs 15,000,” shared a college student on condition of anonymity.
His story is not unique. From students to unemployed adults, these apps are pulling people in with big promises and pushing them towards debt, anxiety, and depression.
Once hooked, many users begin spending more time and money than they can afford. The excitement turns into obsession. “The app kept sending me notifications repeatedly.
In many cases, these apps operate from outside country and avoid legal consequences by changing names frequently. IT experts stated that there was weak digital monitoring system. Although, Pakistan Telecommunication Authority (PTA) and FIA Cybercrime Wing have banned several such apps in the past, but new versions continue to surface.
Making matters worse, many social influencer promote these apps in exchange for money. They call them “income games” or “earning tricks,” tricking their followers into trying them. Most viewers don’t know that these promotions are often paid advertisements. Similarly, Psychologists are also found issuing warning of a growing mental health crisis linked to these apps. Many people become addicted, and their focus, sleep, studies, and relationships suffer badly. “It’s a digital addiction that leads to gambling addiction.
Families across South Punjab are reporting unexpected financial losses and emotional tension. In many cases, parents only learn about it when it’s too late.
Citizens are calling for strong awareness campaigns, especially in schools, colleges and universities. They also recommend strict monitoring of app stores. IT experts stated, people need to know that there is no such thing as easy money. Real income comes from real work not spinning a wheel or betting on a fake game. It’s time to raise voice before more dreams are destroyed by these flashy lies, they added.