DUBAI: Tecno, a premier mobile phone brand by Transsion Holdings, launched its newest addition, Phantom 8, in Middle East and Africa (MEA) region. The regional launch took place in Jumeirah Beach Hotel Dubai in the presence of over 200 guests. Representatives of United Mobile, the sole distributor of Tecno Mobile in Pakistan; and digital media partners of Tecno Mobile, UrduPoint and ProPakistani, also participated in the event. The newly launched Android operated Phantom 8 features a revolutionary camera, attractive design and high-speed experience. According to Google’s consumer barometer, in the United Arab Emirates and Saudi Arabia, 73% and 70% of smart phone users use their mobile phones to takes photos and videos, respectively. Phantom 8 caters to this local demand with its state-of-the-art dual camera, that has the power to achieve 10 times super zoom and auto refocus, the company said. “The MEA region is very dynamic and one that appreciates intelligent innovation coupled with aesthetically pleasing design. The all-new Phantom 8 embraces the region’s requirements and is more powerful than ever in both speed and photo quality”, said Transsion Holdings Vice President Arif Chowdhury. “We are pleased to continue our successful journey in the Middle East and Africa to bring about an enhanced mobile experience to those in the region,” he concluded. Tecno Mobile is the pioneer phone brand aiming to create an entertainment ecosystem tailor-made based on the needs and habits of young consumers across markets. This customisation differs for each market and target audience, the company said. Tecno Mobile’s Phantom 8 comes with a front camera of 20 megapixels alongside a smart dual selfie flash. Moreover, the double front ring flash ensures quality photos even in a low light environment. With 150 minutes of talk time with only 10 minutes of battery charge, it’s priced at AED 1399. Phantom 8’s diamond style design comes with a 3D lighting unibody metal edge and a 2.5 D Drip Screen-curved battery cover. It also possesses a 6 GB RAM plus 2.6 GHz CPU ultra-fast experience that supports 4G+ and download speed up to 300Mbps. The new Phantom 8 is compatible with a micro SIM or a nano SIM card. It holds 4 modules, 20 bands and covers more than 200 countries and zones. Published in Daily Times, October 27th 2017.