Formula 1 and Disney have announced an exciting global collaboration set to launch in 2026, bringing Mickey Mouse and other beloved Disney characters into the world of motorsport. The partnership will include themed content, merchandise, and fan experiences designed to appeal to audiences of all ages.
According to Formula 1’s Chief Commercial Officer Emily Prazer, this partnership reflects F1’s goal of expanding beyond traditional sports audiences. “This is a fantastic match. Both brands are known for pushing boundaries and thrilling millions of fans,” Prazer said in a press statement.
Disney Consumer Products President Tasia Filippatos added that the collaboration is part of Disney’s celebration of nearly 100 years of Mickey Mouse. She called it a unique opportunity to create “unforgettable content and products” for fans around the world, combining two powerhouse entertainment brands.
The initiative will offer immersive experiences on and off the racetrack, especially targeting younger audiences. Internal data shows that over four million children aged 8 to 12 now follow Formula 1 across the U.S. and EU, making this a timely move to grow F1’s fan base.
Former F1 driver Romain Grosjean was present at the launch event, helping mark the beginning of what promises to be a fun and family-friendly era for the sport. While full details will roll out in the coming months, the partnership is already generating buzz across both industries.
With its 2026 debut on the horizon, the collaboration is expected to bring a magical new twist to racing, combining the speed of F1 with the timeless charm of Mickey & Friends.