In a bold declaration reverberating throughout economic circles, Finance Minister Muhammad Aurangzeb has announced a plan to double Pakistan’s exports within the next three to five years, strategically targeting the Gulf Cooperation Council (GCC) markets. While these lofty aspirations are commendable, they will yield little without concrete actionable steps, rigorous planning, and a deep understanding of the pressing realities facing our economy. At the forefront of these challenges is the persistent escalation of the trade deficit. Recent reports show that with imports crossing $5 billion, the trade deficit widened by 35 percent in December 2024. Although the textile industry remains a cornerstone of our economy-accounting for nearly 60% of total exports-we are still far from realizing our true capabilities. A deeper examination of this ambitious plan reveals critical shortcomings that must be addressed if we are to succeed. To transform aspirations into reality, the government must implement targeted incentives for industries poised to lead in export growth, alongside substantial investments in infrastructure and technology. Importantly, a clear timeline and set milestones are essential for measuring progress toward these goals. While tapping into the GCC region, which benefits from a significant Pakistani diaspora, is enticing, we cannot ignore the potential of diversifying our export markets. Moreover, systemic issues such as inadequate infrastructure, energy shortages, and outdated manufacturing processes have long been acknowledged yet the government has thus far provided little concrete action to address these obstacles. It is essential to implement comprehensive reforms, focusing not only on enhancing manufacturing processes but also on investing in skills training for the workforce, thus preparing them for modern production demands. The pressing challenge of quality standards in our exports cannot be overlooked as Many Pakistani products struggle to meet international benchmarks due to subpar manufacturing processes. Islamabad would have to realise that Pakistani exporters are pitted against countries with well-established export industries that have honed their strategies over decades. Acknowledging the strengths and strategies of these competitors is crucial, as it can inform Pakistani exporters on how to differentiate their products and enhance market share. However, going by the state’s unwillingness to examine the impact of global supply chain disruptions, intensified by the pandemic, there’s little hope for a decisive line of action. The road ahead is challenging, but it still presents an opportunity to transform our export landscape and, by extension, our economy. Doubling down or not, the government would have to focus on using the recent positive indicators to carve its own niche. *