LAHORE: Vivo recently launched the selfie-centric smartphoneV7+ in Pakistan, with the world’s first 24MP front camera. During the first week of sales, hundreds of smartphone enthusiasts flocked to stores to snag the feature-rich smartphone, making it one of the hot selling products. “V7+ inherits Vivo’s rich experience in mobile camera and music, two of the most important ways users express themselves and enjoy their modern lives, complimented with a modern design and FullView display” said Vivo Pakistan CEO Eric Kong. Vivo also went on to mention some of the phone’s key features that made it a success. The company said the phone features: A FullView display: The V7+ features a futuristic 5.99″ bezel-less screen termed as the FullView Display, offering 84.4% screen-to-body and 18:9 aspect ratio with bezels as thin as 2.15mm only. Powerful performance at a budget: The Vivo V7+ is powered by the newly introduced Qualcomm Snapdragon 450 mobile platform that uses leading-edge 14 nm technology to power premium experiences in high-tier smartphones without draining the battery. The prepacked 4GB RAM ensures a smooth and powerful performance. Additionally, Funtouch OS 3.2, based on Android 7.1, offers a more exciting user experience and intelligent power-saving features. World’s first 24MP front camera: The V7+ continues Vivo’s tradition of revolutionizing phone camera technology, by offering a new way to achieve the perfect selfie. The world’s first 24MP camera, combined with Vivo’s exclusive face beauty algorithm, offers crystal-clear photos and natural facial enhancement. Up to 64MP ultra HD photos: The high quality 16MP rear camera, plus PDAF technology and optimized algorithms, means one can shoot clearer, brighter, more detailed photos. The rear camera’s 64MP Ultra HD functionality merges four frames into one, creating astonishingly detailed images. Hi-Fi music: V7+’s fully upgraded AK4376A Hi-Fi audio chip takes mobile audio technology to new levels so one can enjoy rich, complex rhythms without ever missing a beat. Vivo stated its pride in developing customer-focused features and said the latest V7+ was packed with several, including Smart Split 3.0, App Clone and Face Access. The company said V7+ was now available in all major cities of Pakistan for Rs 35,999 with two colour options: Champagne Gold and Matte Black. It also said Vivo is the first smartphone brand in Pakistan to offer 15 days replacement warranty, along with 12 months after-sales services. Published in Daily Times, October 18th 2017.