Sir: I am publishing the Monthly Global Science for the last 15 years. Despite being an APNS member, ABC-certified and PID-enlisted publication since 2002, my magazine never received even a penny worth of government advertisement. On the other hand, limited circulation and/or ‘dummy’ publications regularly receive plenty of government and private sector advertisements on regular basis. We are trying our best to survive and trying to bring forth the best possible science journal in Urdu we can. But, so far, we are earning almost 98 percent of our revenues only from our circulation. Even though officials from government’s advertisement departments usually claim that they give ‘weight’ to APNS members, but it is not the case for more than 270 APNS member publications. Keeping only a couple of ‘media giants’ aside, neither government nor the private sector exercises justice while issuing media advertisements. I think it is time for journalists to figure out which publications (newspapers and periodicals) are getting more advertisements and which ones are constantly being deprived. Whatever I have written above is a viewpoint from a journalist-turned-editor-turned-publisher. I hope that others will also try to understand that whatever PID officials say is nothing but lame excuses for not issuing advertisement to ‘unwanted’ or ‘non-beneficial’ publications. ALEEM AHMED Chief Editor, Monthly Global Science, Karachi