LAHORE: The Pakistan Furniture Council (PFC) announced on Wednesday that all its leading local furniture brands will participate in the four-day Pakistan International Trade Fair commencing from October 26, in Karachi and display their local handmade products. This decision was taken at the Board of Directors meeting held at the PFC head office, chaired by chief executive Mian Kashif Ashfaq. He apprised the board that the exhibition was set to attract not only manufacturers and suppliers from within Pakistan but also from overseas. “All leading furniture brands associated with PFC will also be part of the event and showcase an array of their latest furniture and interior solutions,” he added. The PFC chief said that the potential of the furniture industry in Pakistan was enormous and within 2-3 years, it could even double, if the government patronized the industry. He said such exhibitions would provide companies an opportunity to increase brand awareness and strengthen relationships with their existing customers as well as establish relations with international companies attending the fair. Ashfaq stressed the need for exploring international markets for potential customers to boost exports of furniture. He also expressed confidence in the forthcoming trade fair expo as an effective marketing tool apart from attracting investment since numerous foreign and local investors were expected to be in attendance.