A week back Target took a pledge based off of its new “better living through chemistry” philosophy to both pull certain chemicals from its beauty shelves and make transparent ingredient lists available for consumers. Target’s beauty department is a modern marvel. And it’s about to get even better, because the megastore just announced a new sustainability strategy that will change the way its entire value chain and operations work from top to bottom before it trickles down to every product they sell. “We believe everyone should have access to better-for-you products and our comprehensive strategy is designed to give our guests and their families greater peace of mind and confidence in their purchases,” Jennifer Silberman, Target’s chief sustainability officer, said in an interview. The awesome news is that major companies are taking charge of overhauling their beauty products whether or not the government makes them; Johnson & Johnson, Procter & Gamble, Revlon, L’Oréal, Estée Lauder and Unilever are all backing the idea.