KARACHI: Learning Time is one of the fastest-growing developers and marketers of early learning products for today’s kids- have launched a highly advanced English learning product for children in Pakistan. Branded ‘Time for English with Lucy, Wiz and Ziggy’, the learning kit was unveiled in a launch ceremony held on Friday at the company’s Karachi office. ‘Time for English with Lucy, Wiz and Ziggy’ is the most advanced English learning kit currently available in the Pakistani market. Thanks to a combination of talking books, videos, activity books, flashcards and a tablet preloaded with educational apps, the product develops more than 20 essential skills in children. Learning Time’s ‘Time for English’ is part of the ‘A+ Program’ that has been launched in 18 countries around the world, including Pakistan, to help develop essential awareness, abilities and attitudes at an early age. What make this program unique are books that ‘talk’ in multiple languages. ‘Learning Values with Lucy and Wiz’, another part of the program, has been submitted for Guinness World Records because it can talk to kids in 10 languages, including Urdu, and teaches good behavior and essential values. In Pakistan, Learning Time A+ Program has been endorsed by many educationists, including Teachers’ Development Centre Director Abbas Husain. “Pakistani parents have responded extremely well to Learning Time products since its launch in October 2015,” said Mush Panjwani, who is Sales, Marketing, Training, and Learning Time Director. He was visiting from Hong Kong for the product launch. “The Karachi International Book Fair in December 2016 was an eye-opener for the team, seeing the increasing awareness in parents who are looking for good quality educational products and an educational alternative to gadgets”, he added. Learning Time has been marketing children’s products for over 20 years, and is now the biggest developer and publisher of early learning material for the direct sales channel. The company is based in UAE with offices in Hong Kong too. ‘A Better Chance’ is the exclusive distributor for Learning Time in Pakistan, and is headed by Jahangir Sachwani and his wife.