KARACHI: Tetra Pak is transforming its services by pioneering the use of latest digital technologies. The company has launched a suite of new services for its customers, focusing on improving the ability to predict machine errors, accelerating response times, and giving the customer faster, direct access to Tetra Pak’s global expertise. Powered by Microsoft technology, these breakthrough digital solutions will boost manufacturers’ efficiency, cut costs, ensure food safety, and ultimately drive their business forward. Tetra Pak will showcase the technologies at the 2017 Hannover Messe, 24-28 April in collaboration with Microsoft. Tetra Pak President Dennis Jonsson revealed that they were pleased to launch their first digitalized services. “Digital technologies are revolutionising every industry, and it’s exciting to make the latest innovations work for our customers. We are pleased to be the first to launch digitalised services, offering customers reduced costs, enhanced efficiency, and peace-of-mind. This is just the beginning of what promises to be a very exciting journey for us and our customers.”