Embroidered fabrics, stones, crystals, 3D flowers, feathers and much more

So Kamal CEO Erum Ahmad Kamal observed that the collection was focused on young customers who wanted different styles and designs for the upcoming Eid

Embroidered fabrics, stones, crystals, 3D flowers, feathers and much more


LAHORE: Attracting women of all ages, Charme by So Kamal displayed its Eid Collection 2017 on Thursday at Cosa Nostra.

The exhibition was attended by women from all walks of lives and ages including bloggers and journalists. The exhibition was based on the recent and new silk prints of designer Aleena Raza decorated with embroidery, stones, crystals, 3D flowers, feathers and much more. The collection includes tunics, kaftans, printed pyjamas as well as digital prints.

While talking exclusively to Daily Times on occasion, So Kamal CEO Erum Ahmad Kamal observed that the collection was focused on young customers who wanted different styles and designs for the upcoming Eid. She further informed about the price ranges and said that they ranged from Rs 7,000 onwards, which according to her was the most affordable Eid collection of the year. Erum further informed that So Kamal's strength was quality that is never compromised with the low prices being offered in its Eid collection.

Aleena Raza said that the material she used in her exhibited clothes were silk with customised and digital printing besides crystals, feathers, 3D flowers and stones. She said that the collection was made keeping in view the weather, Eid and people's demands. Talking about the response from the exhibition, she observed that it was "marvellous". "People who are looking for Eid shopping, interested in new styles, designs and latest collections have visited my exhibition," she explained.

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