LAHORE: Renowned prêt wear brand Rang Ja, known for its colourful and perky designs, launched its spring/summer 2017 collection by the name of Think Print. Vibrant hues, luxurious mix of patterns and masterful cuttings were some of the highlights of the collection, enough to make a woman feel bold and bright. The brand is synonymous with busy patterns, standout colours, and vibrant contrasts. The design team behind Rang Ja has to do little to make its prints stand out from the rest, with a signature streak to the clothes, that one just knows it’s by Rang Ja. The brand sticks to its ethos of fun, bold and vibrant for all seasons. In a market that is saturated with lawn designers and fashion retail brands, Rang Ja holds its own, though it does limit its market to an age bracket that exceeds not more than 30 year olds. However, this time around, Rang Ja ups its game further by introducing a stunning new collection of accessories, that include shoulder bags, clutches, purses, Kolhapuri and Peshawari chappals, patterned flip flops, jewellery and what not! With affordable prices and a range of Patiala shalwars and colourful harem pants, Rang Ja has set trends for others to follow. Star siblings Mawra and Urwa Hocane posed for the brand’s promotional campaign and had the city talking about it right from the start. “This is our spring/summer 2017 collection, which focuses on prints more than colours. There is truck art, digital printing and patterns that stand out. With Think Print, Rang Ja’s summer collection for the season seems complete. It’s affordable, modern, trendy and at the same time, very eastern. Girls will love it and truly stand out. There’s nothing boring about it in anyway,” Maliha Khan of Rang Ja said, while talking exclusively to Daily Times. The very happening collection was launched in style by the creative team behind Bilal Mukhtar Events & PR where the who’s who of the fashion and entertainment industry participated to lend their support to team Rang Ja.