KARACHI: One of Pakistan’s leading groups of shopping malls celebrated the 24th year of the annual Dolmen Shopping Festival’. A series of events across the three malls in Karachi marked the launch of 17 days of festivities filled with fun contests, exciting discounts and delicious food. The star-studded evening kicked off by the surprise arrival of stars such as Iman Ali, Anoushay Ashraf, Faizan Haqque and the music sensation Zoe Viccaji. Amidst ecstatic shoppers, the celebrities revealed the ‘Match & Win’ game and ‘Magical Doors’ which allow shoppers to play for a gift hamper. They also kick started the lucky draw which will have daily winners as well as a grand prize of Rs 1 million at Dolmen Mall Clifton, powered by Summit Bank. The prizes for Dolmen Mall Tariq Road and Hyderi are Rs 500,000 and Rs 250,000 respectively, which will be announced along with the grand lucky draw winners at the closing ceremony on January 1, 2017, making someone’s New Year really special! And not just that, shoppers can also win gifts from Dolmen Mall brands through five lucky draws every day. To participate, regular shoppers will have to show their receipt of a Rs 10,000 purchase whilst Dolmen Loyalty Card holders would be eligible to play with a purchase receipt of Rs 5,000. “It is always the people that have been at the core of Dolmen Mall which is why we wanted to celebrate the end of 2016 by providing them with a wonderful reason to celebrate and spend time with their loved ones amidst family fun and festivities. Our aim is to bring together generations and we take pride in the fact that at DSF, there is something for everyone. People have joined in from all over Pakistan. Spirits are raised, hopes are high and we look forward to the next few days,” Dolmen Group Director Faisal Nadeem said at the launch. With each floor at the malls designed to bring with it a new set of activities to entice the audience to explore further, Dolmen Malls truly appear as a shopper’s paradise. Dolmen Mall Clifton, Tariq Road and Hyderi feature a beauty lounge that is a treat for makeup enthusiasts who have a chance to learn tips from experts and get free makeovers. Children will also get a chance to play our life-sized games and win for themselves in the carnival while families can enjoy exhibitions of Home n Décor, Dolmen Bazaar and various other festivities. As an added treat, Sunny Day brunch will be hosted every Sunday in the food court at Dolmen Mall Clifton and Tariq Road to encourage people to try new food and reignite the ritual of having Sunday breakfast with the family to the soulful sounds of live music. The management at Dolmen aims to provide quality events year after year, giving their audience a chance to celebrate.