Brand promotions are everywhere today, however, American actress Alicia Silverstone has introduced a new dimension to it on Saturday, 'surprise promotion'.
It happened when Alicia Silverstone posted on her Instagram and Facebook account a picture of a local mehndi brand, 'Afshan Brown Mehndi' which featured her image on the box - causing a marketing boost which the product owner may never had imagined.
She asked her fans, her followers, to tell her about what her picture was doing on that box and what is that box of?
Interestingly, in the comments, a feud starts of whether the caption that was written on the box was in Roman-Urdu or Roman-Hindi. Her followers who were supposed to inform her of the mehndi instead made it more complex for her.
But, whether Alicia got to know about the box or not, one thing is for sure, the local brand got an international celebrity to promote the brand without spending even a single penny.
Alicia Silverstone is an American actress, producer, author and activist. Silverstone made her film debut in 'The Crush', earning the 1994 MTV Movie Award for Best Breakthrough Performance, and gained further prominence in 1993 as a teen idol when she appeared at the age of 16 in the music video "Crying", and two further videos, "Amazing" and "Crazy" for the band Aerosmith, at the request of director Marty Callner.