The Body Shop International, one of the most ethical beauty product brand on the planet, has launched its new perfume range Elixirs of Nature with Pakistan’s first official brand activist, Maya Ali. Inspired by the world as a source of beauty, The Body Shop has an iconic legacy of pioneering captivating cruelty-free fragrances. Truly out of this world, these four immersive new eau de perfumes are authentic interpretations of some of the planet’s most precious natural scents. Aromas that without protection, might disappear from the world altogether. Using non-destructive technology, the essence of each illusive botanical is extracted without harm, allowing them live on, just as wild as nature intended them to be. With mysterious names, these unique eau de parfums are like a youthquake in a bottle. Each one a truly individual fragrance that will set you apart from everyone else on the planet. You’re one spritz away from being transported to some of the most breathtaking scentscapes on Earth. “I am so excited to be the brand activist of Elixir of Nature specially after getting to know about head space technology which is being used to extract natural fragrance out of some of the rarest flowers on the planet without damaging them and in all honesty I fell in love with all of them after trying them,” Maya Ali said. The event was definitely of international standards and was a one of kind experience which was attended by journalists, bloggers and media personals.