LAHORE: World’s leading professional hair brand L’Oreal Professionnel has announced the charismatic actress and producer Hareem Farooq as the official local spokesperson for Pakistan. The news was announced by L’Oreal Professionnel on their social media assets followed by Hareem Farooq posting a video to announce the news to her followers. The gorgeous and award-winning actress Farooq, has played lead roles in successful projects like ‘Dobara Phir Se’, ‘Diyar-e-Dil’ and ‘Pawnay Chauda August’, along with taking the backseat to produce 2016’s blockbuster hit ‘Janaan’. Farooq, in a short career span, has played a pivotal role in setting trends for the youth to follow, when it comes to personal image and style. She was in fact the face of It Looks 2016 for L’Oreal Professionnel which is an international campaign run by L’Oreal Professionnel all over the world where two global hair colour looks are adapted and presented as the IT colours for the year. After the roaring success of the partnership last year, Farooq will be seen in It Looks 2017 as well, this time as LSP along with multiple exciting launches. Speaking about becoming the new face of L’Oreal Professionnel Pakistan, Farooq said, “I am excited to come on board as the new ambassador for L’Oreal Professional in Pakistan and I feel we are a perfect fit. I love experimenting with my hair and it has always been an important part of my image and self confidence. However, to keep it safe from damage, I trust professional brands and hairdressers to take the best care. I hope to inspire women to be confident in their personal style and never be afraid of trying something new!”