KARACHI: Fashion Pakistan Council, the country’s leading platform for fashion designers, has announced the designer line-up for Fashion Pakistan Week Spring/Summer ’17, scheduled to take place in Karachi from February 22-24, 2017. The event will be taking place in collaboration with Urdu1 as the Official Event & Media Partner. This year will also mark Fashion Pakistan’s 10th year anniversary. Established in 2007, the local fashion fraternity’s representative body is created by the designers, for the designers. The council has brought the Pakistani fashion on the global map, introduced the concept of fashion weeks, formalised business of fashion and have launched many world acclaimed local designers and talent in the industry. Fashion Pakistan pioneered the concept of fashion weeks in Pakistan with the very first Fashion Pakistan Week, held in 2010. Since then, the Council has continually looked to new ways to support and bolster Pakistan’s growing fashion industry. Fashion Pakistan spring/summer 2017, where more than 30 of the country’s most renowned fashion designers and retail brands will be showcasing their latest pret and luxury pret collections. This season, FPW SS’17 will also introduce a new concept of “sustaining local craft” and “ethical fashion” through a line-up of solo shows by leading designers. The council will also promote young talent through its Bank Alfalah Rising Talent platform showcasing the work of graduates from leading fashion schools of Pakistan. Some of the designers/retail brands participating are Amna Aqeel, Amir Adnan, Arsalan Iqbal, Ayesha Farooq Hashwani, Bunto Kazmi, Deepak Perwani, Fnk Asia, Gulabo, Hem, Innaya, Humayun Alamgir, Jeem, Lala Textiles, Maheen Khan, Munib Nawaz, Nauman Arfeen, Nida Azwer, Nilofer Shahid, Nomi Ansari, Pink Tree, Sana Safinaz, Sonya Batla, Shamaeel Ansari, Shehla Chatoor, Tena Durrani, Umer Sayeed, YBQ and many more. The show direction and choreography will be handled by Frieha Altaf, hair and make-up by Nabila’s and N-PRO, PR by Take II, digital communication by Mindmap Communication, event architecture and design by CKO and backstage management by Production 021.