Alia Bhatt and Shah Rukh Khan starrer Dear Zindagi hit the cinemas on November 25 and has continued to endear the audiences ever since. The movie about a girl’s journey of self-discovery is being hugely appreciated by both the critics and the audiences across the globe. ‘Times Of India’ stated that the film holds up a mirror to life, with nuanced performance by Alia and sober avatar donned by Shah Rukh Khan, whereas ‘Gulf News’ felt the movie is heart-warming, sensitive and joyously entertaining. Dear Zindagi completed a successful week at the box office. The film has done exceptionally well across the globe and the response in India has been exceptional and unprecedented. The film is ‘The New York Times’ ‘critics pick’ and they described it as an insightful movie and a resounding victory for Shinde. The industry found the film’s success laudable. PVR Pictures CEO Kamal Gianchandani added, “Dear Zindagi will be remembered not just as a very successful and ambitious film, but also as the film that helped Indian movie industry deal with the demonetisation.” The film’s run at the box-office continues to be steady and is predicted to grow stronger in the coming weekend. Talking about the positive response for the film, BookMyShow COO Ashish Saksena said, “Dear Zindagi, despite its limited release, has been extremely successful and continues to perform strongly due. BookMyShow, so far, contributed about 40% to the film’s overall India collection. The film actually helped people get back into the theatres after demonetisation, which is reflective in its box office success.” Dear Zindagi a nearly perfect model of collaboration between three companies Red Chillies Entertainment, Dharma Productions and Hope Productions, with a low cost of production and focused marketing and distribution strategy. Adding more to this renowned trade analyst Komal Nahta said, “Dear Zindagi is a shining example of how new-age cinema can also be hardcore commercial. Thanks to intelligent budgeting, the profit will be huge, over Rs 500 million in the film which cost Rs 220 million to make. The thoughtful release strategy has also gone a long way in optimising theatrical revenues and all this despite demonetisation of high-denomination currency notes!”