Sir: People specially the youth in our society nowadays are becoming more and more brand conscience. They are crazy on how they can wear a famous trademark so that they can be fitted in the present modern society. Being a part of a developing country in which four out of 10 Pakistanis are living in acute poverty, pursuing fashion and brands in a crazy manner is not a good practice. This distracts our youth and they waste their precious time. They think that they look more attractive and decent by wearing famous brands, but they should invest their energies in using decent attires instead of becoming fashion freaks. RIDA SHAKIL Karachi