ISLAMABAD: The Competition Commission of Pakistan (CCP) has issued a show cause notice to a frozen foods manufacturing company, M/s Kitchen Stone Foods, for prima facie violation of Section 10 of the Competition Act, 2010 by running deceptive marketing campaign for its frozen food products. The CCP received formal complaints from M/s Seasons Foods (Pvt) Limited and M/s Quick Food Industries (Pvt) Limited, alleging that Kitchen Stone Foods was deceiving consumers by claiming that its products were “100% non-processed food”, “Pakistan’s first non-processed frozen food” and “Processed meat causes cancer: switch to Kitchen Stone products”. The CCP conducted an enquiry into the matter, which concluded that the advertisement posted by Kitchen Stone Foods on its Facebook page drew direct misleading comparison by showing the complainants’ packaging with articles citing risks and causes of cancer along with misleading narrations without substantiation. Published in Daily Times, August 17th 2017.